Mobile

We began this year with an avalanche of affordable Galaxy M-series and A-series smartphones from Samsung as part of the company's strategy to fight Xiaomi, Realme, and others on their terms. Samsung addressed pretty much every strategic price point between Rs. 8,000 and Rs. 20,000 in a very short span of time, sometimes with multiple options thanks to the sheer number of models and variants that were launched. It's been a while now since that rush of launches, and Samsung's competitors have all refreshed their slates, so it was inevitable that we'd see a few updated models from the Korean giant.

We began this year with an avalanche of affordable Galaxy M-series and A-series smartphones from Samsung as part of the company's strategy to fight Xiaomi, Realme, and others on their terms. Samsung addressed pretty much every strategic price point between Rs. 8,000 and Rs. 20,000 in a very short span of time, sometimes with multiple options thanks to the sheer number of models and variants that were launched. It's been a while now since that rush of launches, and Samsung's competitors have all refreshed their slates, so it was inevitable that we'd see a few updated models from the Korean giant.

Samsung made it very clear at the launch of the Galaxy M series that this new series is targeted at young millennials, a market that has been captured by Chinese smartphone makers for a few years now. In order to recapture this audience, the Samsung M series phones have aggressive prices compared to older Samsung models, as well as notched displays, dual or triple camera setups, and big batteries. Samsung already has the Galaxy M10 and Galaxy M20 in the market catering to the sub-Rs. 10,000 and sub-Rs. 15,000 segments, and has now brought in the Galaxy M30 to recapture the Rs. 15,000 - 20,000 segment.

Samsung made it very clear at the launch of the Galaxy M series that this new series is targeted at young millennials, a market that has been captured by Chinese smartphone makers for a few years now. In order to recapture this audience, the Samsung M series phones have aggressive prices compared to older Samsung models, as well as notched displays, dual or triple camera setups, and big batteries. Samsung already has the Galaxy M10 and Galaxy M20 in the market catering to the sub-Rs. 10,000 and sub-Rs. 15,000 segments, and has now brought in the Galaxy M30 to recapture the Rs. 15,000 - 20,000 segment.

Samsung made it very clear at the launch of the Galaxy M series that this new series is targeted at young millennials, a market that has been captured by Chinese smartphone makers for a few years now. In order to recapture this audience, the Samsung M series phones have aggressive prices compared to older Samsung models, as well as notched displays, dual or triple camera setups, and big batteries. Samsung already has the Galaxy M10 and Galaxy M20 in the market catering to the sub-Rs. 10,000 and sub-Rs. 15,000 segments, and has now brought in the Galaxy M30 to recapture the Rs. 15,000 - 20,000 segment.